Uncommon Grounds

An opportunity arose in spring of 2015 to work with a client on a project I’ve dreamed of. Since high school, coffee has been an everyday essential. It’s a great way to help you through the dreary mornings. Being able to spend a month with coffee shop owner Dan Gould doing a brand/website update was a great experience.

The branding update included a roasting book, brew menu, roast film footage, website redesign, business card, and roast menu. The imagery and color are reflective of the initial earth tone color scheme that was in place. New typography was introduced to give it a consistent aesthetic across the web and print media. Included in the website redesign were a small collection of social media posts to use on facebook and instagram.

Uncommon Grounds Roast Book
Uncommon Grounds Menu